Output: 3-tier pricing for an AI cold-email-as-a-service agency
Tier 1 — Starter ($1,997, one-time setup): I source 200 ICP prospects in your category, build the cold-email infrastructure (domain warming, SPF/DKIM/DMARC, sending-tool setup), and deliver a working 4-touch sequence with the first batch of 50 sends. Buyer leaves with a working outbound channel they can run forever. Tier 2 — Core ($4,997, 90-day engagement): Everything in Starter, plus I run the outbound for the first 90 days. We deliver 600+ sends/month, hit a target of 8-12% reply rate and 3-6 booked discovery calls per week, and hand the whole system over with a runbook in week 12. Tier 3 — Retainer ($14,997/quarter): Ongoing outbound ops at scale. I run a team of 2-3 contractors, scale sends to 2,000+/month across 4-5 sender accounts, manage deliverability, and produce a monthly performance report with the recommended sequence/list adjustments. Quarterly business review included. Anchor logic: Tier 1 is the "obvious yes" — buyer DIYs in 60+ hours and pays $1,997 to skip it. Tier 2 captures buyers who want the outcome, not the operations — 60% of conversions land here. Tier 3 lands one or two retainer clients per quarter and quietly funds the rest of the operation. Conversion split (expected): 40% Starter, 50% Core, 10% Retainer. At 4 closed deals/month that's roughly $20K in cash collected. The Retainer book carries you to MRR-equivalent of $30K once it stacks across 6+ quarters.